Cookie Policy

What are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They enable features like layout customization, settings retention, and analytics logging. Mershal uses cookies to deliver a better user experience for software builders and founders.

How We Use Cookies

Mershal uses cookies to:

• Ensure essential page routing and session stability.
• Remember configuration preferences and dark/light options.
• Analyze traffic trends and software category conversions.
• Serve optimized, relevant ads through partners like Google AdSense.

Types of Cookies We Use

1. Essential Cookies

Required for secure operation, authentication mechanisms (including our admin controls), and basic navigation features.

2. Analytics Cookies

We leverage tools like Google Analytics to evaluate user journeys, verify reading time metrics, and adjust our content production taxonomy.

3. Advertising & Marketing Cookies

Used to measure advertising performance and help deliver relevant ads to readers interested in tech, business software, and AI.

Managing Your Preferences

You can choose to opt out of non-essential tracking cookies via our on-site consent manager. Alternatively, configure your browser settings directly to reject cookies:

• Chrome: Settings > Privacy and Security > Third-party cookies
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Settings > Safari > Advanced > Cookies
• Edge: Settings > Cookies and site permissions

Updates to This Policy

We update this policy periodically to align with evolving digital privacy regulations (GDPR, CCPA) or backend platform modifications.

Contact

If you have questions regarding this cookie policy, please reach out to us at privacy@mershal.in.